Are you struggling in content creation? Your content was compelling enough yet? Have you ever heard of the article as “Storytelling”? Let me answer these questions and find out how to build a real article “substance”.
Here are 12 write formula to help you more easily in conveying his stories. With an effective copywriting formulas, you can use it to write the story, writing the title or any other content that is still effective as well as save time.
Let’s read and experiment with some of the following:
1. Before – After – Bridge
Before – The General status of the existing problems.
After – Status after the problem is resolved.
Bridge – How does the situation solve?
This is simple copywriting formula that many blogs share knowledge applied, raised the issue, a description of the result value for dreaming and how to achieve it. It’s pretty simple and very suitable to do the initial introduction, share updates, email marketing.
Example 1 sample title: “design for Social Media spend a lot of time. You can completely lose from 10 h to 15 p, and here’s how: Link
2. Problem – Agitate – Solve (PAS)
Problem – Identify the problem
Agitate – Stirring up problems
Solve – Problem Solving
The PAS is one of the most widely used formula available today. Copyblogger call this recipe to dominate social media, you can consult more closely through this article.
Compared with the second formula then the formula PAS described situation if the problem still exists.
For example, a sample of the title for this recipe: “You get stuck on ideas for articles? For this situation to continue or to find a solution for the idea … refer this article
3. Features – Advantages – Benefits (FAB)
Features – What your product can do.
Advantages – Your product advantages.
Benefits – The things that the reader wants.
This is the formula applied to build the content for the product quite or, maximum focus on the benefits rather than talk much about features.
For example for a sample title for this recipe: “social network management system that helps you to schedule posts completely automatically and receive many more interactive. Watch abc …
4. 4C – Clear – Concise – Compelling – Credible
Clear – Clear.
Concise – Short.
Compelling – Convince.
Credible – Reliable.
Very simple, this is the recipe talk about criteria to write content and just 4C this is enough for all.
For example for the template content of this formula: “remember everything! Even that is my birthday nephew. Use try tool to arrange your next job: Link …”
5. 4tumor – Useful – Urgent – Unique – Ultra-specific
Useful – Useful for people to read.
Urgent – Create sense of urgency for people to read.
Unique – Communicate ideas to make the benefit a way unique most.
Ultra-specific – Express these things on a particular ways most.
This formula appropriate for a hot topic, developments and spread quickly on the social network. A brilliant way of to pick up the hot surveys or information quality time specific in the content transmission.
For example for the template target all of this formula: “Workshop Wednesday morning this week: answer all questions about key account advertising and not limit the time. Show only four slot. Sign up in here.”
6. Attention – Interest – Desire – Action AIDA)
Attention – Take the attention of people reading.
Interest – Display information interesting and fresh new readers to.
Desire – The benefits of the product / service / idea that you are referring to the reader.
Action – Take a call to action.
AIDA is one of the most standard copywriting formula for most forms of marketing. In particular it is used to direct mail, television, radio, the sales page, the page the landing page, and more.
For example, for the sample of the title of this recipe: “attention! The first version of our new project: optimal auto reviews comments advertising FB. You want to try?
7. A Forest
A – Alliteration – Repeat
F – Facts – The truth
O – Opinions – Opinions
R – Repetition – Repeat
E – Examples – For example
S – Statistics – Statistics
T – Threes – Three times: Repeat something three times to make it easy to memorize more.
This method relatively difficult to use for the article update of social networking however will be very effective for the article expertise or build content to a page landing the mass of information big.
8. 5 the hindered basic
I do not have enough time
I do not have enough money
It would not work for me
I do not believe you
I do not need it
These are the five most fundamental obstacles that any reader will have to face with your content. Please always remember this issue 5 when writing so you can find a way to solve the problem and make your content to achieve the effect.
9. Picture – Promise – Prove – Push (PPPP)
Picture – A picture to create attention as well evoke desire.
Promise – The benefits that product/service your brought people read.
Prove – Get out support for commitment to your.
Push – Call people read action to achieve conversion.
Formula typical for the copywriter write these commercials sales on Facebook today.
10. 5 component of a story marketing success need
You need a hero
You need a target
You need the conflict
You need a guide
You need to have moral
A formula deep and quality, you can read and understand thoroughly in this article, here is a recipe great to build a content storytelling attractive. If you want to enhance the ability to write “storytelling”, certainly cannot ignore this formula.
11. Write to one person
The climax of advertising is advertising personalization and contextual individuals. Grasp this recipe, you will create the ads have the highest conversion.
12. Three reasons “why”
Why you are best
Because why should I trust you
Why I have to buy it immediately
3 this question with the answer of it will shed light on for you write all commercials. It can be appropriate and applications for all marketer. Please always trying to answer that question:
“Why do I have to buy your when I understand competitor all better you and your product not many different”
Answer the question on will certainly you have in the hands of a piece of content is quite attractive.
Best copywriting formula: Yourself
There will be no formula true for all the content of the web blog, or social media, only content appropriate for the way of every single person. Select get a recipe right for you and customers your goals, then continue optimal and perfect it.
And you? What is your formula? Please share with everyone.